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Therefore, consumers could wrongly believe that Burger King was trying to reach a new target audience by offering bureks, the court found. Burek, or börek, is a patty filled with meat or vegetables originating from Turkey and the Balkans.
No. Nobody is going to believe Hungry Jacks is going to open a separate chain to sell a Turkish food.
What were they thinking, it was almost identical to the burger king brand identity
Time to become Burek Queen and get that crown back.
Is this the same chain of Burek King in New Jersey?