Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

  • NotMyOldRedditName@lemmy.world
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    3 months ago

    I think this comes down to what the intentions are

    Paywall /r/videos? Fuck off.

    But create a system like Patreon where a content creator can put their own content and interact with their own users and there’s a revenue share between reddit/creator that doesn’t sound terrible.

    If they’re gonna do it on Patreon, why not try and lure them to reddit?

    • Tilgare@lemmy.world
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      3 months ago

      Totally. This could be reddits premium answer to a Patreon community with an exclusive Discord server.

        • Tilgare@lemmy.world
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          3 months ago

          I can’t tell of you’re just joking or not - so no, just straight up as a replacement for both, Patreon+Discord. You have a creator you like on YouTube let’s say, and so you sign up for their premium subreddit to support them. You get the community on reddit as a replacement for how creators use Discord, and then if they integrated Patreon-like features such as a host for members only videos or premium podcast feeds from the creator, and giving the creator a place to upload and share members only photos or polls. Meanwhile it operates just like any other subreddit operates for community discussions. No need for multiple services integrated, if reddit offers an all in one solution.

          • Gestrid@lemmy.ca
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            3 months ago

            Reddit is not a great replacement for Discord and its live chat features IMO.

            • Tilgare@lemmy.world
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              3 months ago

              Well, they would presumably develop premium subreddit features to reach parity or develop an otherwise useful feature set. As it is now, you’re certainly right.

    • NotMyOldRedditName@lemmy.world
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      3 months ago

      Just had some more thoughts on this as well.

      If Reddit can lure Patreon users, they could also likely protect that content creators data from being shared on the platform. The creator uploads a commissioned drawing for it’s paid users, and then someone tries to copy it and show it in /r/pics. But since reddit has the source image, they could be scanning for identical images by hash, or matching images via AI and then prevent it from being posted outside the community.

      It definitely isn’t THAT easy, but it opens up the potential, and being able to tell your potential customers you have tools to help prevent unauthorized sharing on a prolific platform probably has some merit.

  • DandomRude@lemmy.world
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    3 months ago

    This is a terrible idea for a site that relies solely on user-generated content and even user-moderation. It’s not like Twitter hasn’t tried this before - didn’t work out so well, I’d say. But hey, this concept probably works for the upper management. I guess it doesn’t matter to them if all that’s left is scorched earth, as long as they can cash out.

    • alien@lemmy.ml
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      3 months ago

      But they’re going to split the profits with content generators users, right? Right?

      • DandomRude@lemmy.world
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        3 months ago

        Sure, 1$ for 5.000 high quality posts - but only if it is content that you would otherwise only find in scientific journals; no AI stuff, of course.

        • tektite@slrpnk.net
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          3 months ago

          A whole dollar?? You’ll bankrupt spez at that rate!! How ever will he catch up to Jeff and the Muskrat if he’s out here giving these “users” the money he wants to keep?

  • CileTheSane@lemmy.ca
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    3 months ago

    A new challenger joins the battle in the Elon / Cloudstrike “ruin an established company any % speed run” challenge?

  • TheObviousSolution@lemm.ee
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    3 months ago

    The dumbass does not have an original idea or vision in his body. After turning his users into consumer goods, now he’s just thinking about reddit r/lounge 2.0 and combining it with reddit awards 2.0 and reddit talk 2.0.

    First of all, that only works if moderators get payed or you get some extremely gullible and power hungry ones, which for the first I doubt his money scrounging self could allow and for the second, that’s the problem.

    It will also open up a whole can of worms that reddit certainly has deserved for some time now, people suing if they are banned from these communities, specially if it was due to personal fickle prerogative of one of the mods. But considering what reddit has gotten away with, this last point is not really that likely.

  • KhalBrogo1@lemmy.world
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    3 months ago

    I want to switch aswell, but what is to stop bigger servers from doing the same on Lemmy?

    Also where can I find the best instance for each of the Reddit equivalent? For instance I want wall street bets, where is the most active instance of that?

  • Wispy2891@lemmy.world
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    3 months ago

    I can already imagine how many scams this new feature can enable

    “Join our private subreddit to unlock the secret to become rich” and then inside all you find is something like “yolo on Intel” and so on

  • Phegan@lemmy.world
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    3 months ago

    What’s going to stop people from creating a new community and migrating the second reddit pay walls it.

    Oh pics is now paywalled, looks like everyone is using pics_free