- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
Why are we comfortable with not owning the things we buy :/
I’m not which is why I don’t use photoshop or lightroom.
Pssst. You could always pirate them.
It’s unappealing to have software be hostile. Software that does what I want only if it’s creator doesn’t actively oppose it… that need not be on my computer.
Those ones are actually kinda hard to pirate. Especially if you had the creative cloud on your pc at some point.
For everyone with a peloton, you can flash the bike with an aftermarket software.
HACK THE PLANET!!
flash the bike with an aftermarket software.
Not a phrase I’d ever thought I’d hear.
Given how ebikes are becoming more popular every year, and all manufacturers are locking them down with canbus, you’re gonna hear that phrase a lot in the future
Zwift or TrainerRoad
They already charge a ridiculous monthly fee just to use the bike.
And sure, it’s a nicer exercise bike, but you can get a similar experience with a much cheaper bike and a tablet.
Yep. I’ve been doing this for a while now with a cheap old no-name bike and an ipad. Poor man’s peloton ftw.
How do you do this with a tablet? Can you buy like a wheel sensor or something?
I don’t have anything fancy going on with the tablet. Like it’s not tracking the bike or my workout or anything like that. I just use my watch for fitness tracking and put up either exercise videos or a stream or something to watch on the tablet.
Im not, I wouldnt buy one.
It’s not enough to not buy one. We need to demand that Congress and the FTC do their goddamn jobs and quit letting every company fuck over the public.
Yeah that isnt their job, thats just how they are marketed. The US is a corporation and everyone in it is doomed to the rat race.
So so many issues that just happen in other countries.
I would consider dragging my used equipment over sr mgmt’s face
Kinky
Do you see an alternative? Each year more companies move to a subscription model, even when it doesn’t make the slightest bit of sense. In many cases if you have the time to do proper research and/or a lot of technical savvy, you can find alternatives from companies no one recognizes. Most people don’t have the time or know-how, and the companies that like subscription models are spending billions making sure their names are the only ones people think exist.
Update consumer protection laws and actually enforce them. Laws that were written back when tech would come with the schematics.
I mean, there’s a reason almost nobody is buying their products.
Still too steep if thats what they consider a bargain price. Im all for companies making money long as they pay their rank and file fairly though
I predicted Peloton’s failure on launch, two of my cryptobro friends laughed and dumped semi serious money into it.
LOLLLLLLLLLLL
If this shit is allowed, every other company will follow. Imagine buying a used car and getting hit up with a $1000 activation fee, fuck that
Don’t give them new ideas. Cars are already slowly turning into a SaaS on wheels.
Another thing I predicted a decade and a half ago that the internet of that time mocked me for…
They do. At least for optional features like Apple Car and Android Auto.
This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?
Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.
Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I’d be impressed if I saw that. Unlike with the Peliton.
That doesn’t have brand status.
Cinelli is a much more prestigious brand than Peloton, heh.
To you. Not to the people that they’re trying to impress.
Yeah I guess I’m showing my age. Still though, there must have been other fancy bikes after I got out of highschool.
Jokes on them, I think lowly of people with exercise bikes. I’m on a level of pretentious they can’t reach.
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The answer is actually corporate greed and synthesized hype for what’s probably a pretty quality piece of equipment if you remove all the enshitification from it.
The correct answer is people are fat cats. That commenter was so close.
Impossible, the Internet would not lie to me.
I mean you’re not wrong in a sense. Their marketing campaign centered around targeting a specific demographic (high income insecure millennials)…those that would spend a lot of money to get their own exercise equipment than go to the gym with other people around.
Now there’s nothing wrong with that (with wanting your own exercise equipment, at least). I just wish people realized other gym goers don’t give a shit about you. I literally don’t remember anything about anyone after the gym (like “wow that dude was so fat”).
But alas, here we have our lovely corporate propagan-….I mean “Public Relations”…manufacturing insecurity in the mind of the consumer.
As much as I dislike Planet Fitness’s predatory business model, I do gotta say they used this “gym insecurity” manufacturing from other PR firms to their advantage. “We know you’re insecure about going to the gym. Here’s a gym for the regular joe. Super cheap and the gym won’t have those judgmental gym goes (who never existed in the first place) that other gyms have. It’s only $10 a month! Yeah, we make it so you literally need to give us your left kidney in order to cancel your subscription, and yeah 90% of our revenue comes from people who never actually use the gyms, but hey, if you’re one of the 10%, then that’s even better since the 90% basically pay for your membership, new equipment, clean gym, amenities, AND the gyms won’t be crowded!”
So yeah…predatory as fuck…but at least their PR campaign centered around taking advantage of a manufactured insecurity rather than adding to it? Or maybe by perpetuating this myth that there really do exist a bunch of toxic gym goers at other gyms isn’t really helping…I’m not so sure now haha.
I like the ones that advertise “$10/month” and just don’t mention that there’s an additional sizable annual fee that you also have to pay.
Because it’s an exercise bike ✨on the internet✨
The F in IoT stands for Freedom
Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!
They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)
For a subscription fee of [+$5/six months] your brand new pair of Peloton Underwear™️ won’t shit themselves.
The downside: You have to shit them yourself.
Anti-shit underwear? Sign me up!
Don’t Tesla do the same bullshit? If you paid for some feature then sell the car, the new owner has to pay for it again?
This shit should be illegal.
there’s a fucktonne of stuff that SHOULD be illegal that isn’t because no one has made a big enough stink about it yet.
refined sugar for one.
Cloning celebrities for sex trafficking for another.
Cory Doctorow calls this one “it’s ok because we do it with an app” and urges regulators to enforce the laws already on the books. It’s an absurd defense legally, but there’s no enforcement of antitrust or consumer law at all anymore
Lets hope a blue wave changes that. I mean I don’t have any illusions that dems aren’t almost as corporate owned, but Harris has voted more consistently with Bernie than any other congressman
Just outlaw things that don’t work without internet connectivity. Activation included.
AAAAND that’s the moment I’d go from frothing progressive to bomb-slinging radical. That very moment.
Why?
I hate the IoT with a fervor of ten thousand rabid honeybadgers and if it were legally mandated for every piece of technology, I would go full luddite and tear as much down on my way out to a cave in the woods as I could.
Ah, I meant the opposite, outlaw things that only work with IoT. Leave things that don’t.
But I’m not against you going bomb-slinging radical to make it happen
That’s the “full self driving”. All the newer cars come with computers capable of doing it, but you either pay a $99/month subscription or a one time $8k charge.
I just checked out their website and apparently you can either transfer it to a new Tesla or leave it with the car and basically sell it to the new owner. Not what I expected at all.
If you sell it to a new owner directly you decide if you want to leave it with the car or take it for yourself (assuming you have another Tesla where to use it).
Only if you sell it to Tesla, they will remove it.
This is basically admitting that consumers don’t actually value their subscription service for the cost. If users were buying used bikes and signing up for subscriptions Peloton would be thrilled, they would do everything that they could to encourage that like free trials. But it must be that most people who buy used bikes don’t find the subscription worth it and cancel within a few months. Adding this fee both extracts more money and creates a sunk cost fallacy that will cause them to go longer before cancelling.
If the product sold itself they would just let people pay them subscriptions, its basically free money.
Wife and I bought a Peloton. It works well, we love it. I’m going to cancel the subscription and just use the damn thing without attending the classes etc like an old school stationary bike.
Sucks bc I enjoy a couple of the classes but this is BS
Questions: Do you lose any other features besides classes offlining it? Can it run linux?
If you can’t answer that last one, no worries I’m sure someone who can answer it will see it, going by lemmy OS use statstics
It’s a huge tablet screen, probably running Android or if I had to guess. I haven’t bothered trying to look. Joining my friends in classes was fun and the mini social network aspect of it, especially during the lockdowns. But in the end the stationary bike aspect works and I dont have to pay to go to a studio somewhere
Valid point, good on you for upcycling
If more people were like you we wouldn’t have such shitty companies. They’d still be thirsty for every last penny but they’d know they cannot get away with it.
I think it is the opposite. Because everyone knows they don’t need the subscription, right or wrong Peloton needs to make up for subscriptions losses by introducing these one-time fees.
So, you mean the proper response to the failure of a shitty business model is to introduce a worse business model?
I recently read that a baby crib did the same thing they charge an activation fee after it’s sold. First we had subscriptions now we have reselling activation fees. It’s just another way to get a little bit more money.
Should just be illegal. Either you buy a thing or you rent it. This is cheating.
Anyone who has already purchased a Prloton, should be able to resell it. If they can’t, then I see a class action coming.
New sales could do this I guess, hopefully people will stop buying from crap companies
If they can’t, then I see a class action coming.
They talk about class action lawsuits so often, do those really still work to kill a company?
Cradlewise. At least that is a one time $120 fee and you don’t need an additional app subscription to use it, for now. It might get worse as the first set of users are just starting to sell theirs, as it’s useless after 2 years.
For Pelaton, it’s reactivation fee + app subscription.
The old EA project $10 never truly died
They should have been more conservative in their business and expected that it was only surging because of the pandemic. They cashed in on the IPO but should have gotten out. Now they’re beholden to investors. Probably made enough money to not care if the company crashes and burns.
lol
So you’re saying there will soon be a scene dedicated to cracking Peloton software.
Cuz that’s what I’m hearing.
Already exists. The Peloton subreddit has a guide on rooting your bike and installing custom apks.
Damn. Might be time to pick up a used one.
Thanks for the heads up.
Company: we’re limping, how can we recover and pick up the pace?
CEO: How about we shot ourselves on the foot?
Company: die
CEO: Why would customer do this to us?
