YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • umami_wasabi@lemmy.ml
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    4 days ago
    • Firefox + uBO
    • NewPipe/LibrePipe/GrayJay
    • FreeTube

    They all are free, no subscription required

    And sorry Apple users, I don’t know what option you have cuz I don’t use Apple.

  • oakey66@lemmy.world
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    4 days ago

    You gotta make up for a lack of innovation but just price gouging customers on absolutely everything. I only have Spotify because of the radio function but otherwise all of these services are absolute dog shit. They don’t offer anything new. They’ve just created a new set of moats for features, songs, videos, television and games. Eventually this system has to collapse because treating customers like employees that have no choice but to stay will lead people to innovate on piracy.

  • Static_Rocket@lemmy.world
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    4 days ago

    Was actually considering buying premium now that I use YouTube for music more than Spotify, but then the ad stuff happened and now this. Going to avoid it out of principle now.

    • pufferfisherpowder@lemmy.world
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      4 days ago

      Yeah I’m affected but will probably keep my subscription. Spotify has a shitty track record as well and the price difference is still worth it to enjoy ad free YouTube on the TV. I feel like it’s still a good value to be honest. But it also does suck to get squeezed.

      • Static_Rocket@lemmy.world
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        3 days ago

        I’m currently use RiMusic, but I wish something would automatically sort through my ListenBrainz recommendations

  • N3Cr0@lemmy.world
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    4 days ago

    Only up to 50%? I would much appreciate 100%. That would make users rethink their subscription.

  • Usernameblankface@lemmy.world
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    4 days ago

    Unless the backlash is a huge percentage of users immediately stop using the service, they won’t care. They already calculated how many users they’d lose and how much more profit they get to bring in off of those who decide to stay.

  • Lord Wiggle@lemmy.world
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    2 days ago

    And that, kids, is why you should pirate. Paying customers are restricted and being ripped off. Piracy gives freedom, it pays off, it makes sure you dont have to agree to stupid user agreements which take away you rights. Make sure to support your favorite creators though, through other platforms like Patreon. Don’t take the money away from them. Just take away the power and control away from the evil mega corps like Google and Meta.

    • sugar_in_your_tea@sh.itjust.works
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      2 days ago

      You don’t even need to pirate, just use an ad blocker and support your creators directly. My perspective is that, unless you agree to their TOS, it’s on them to prevent any activity that’s unprofitable to them, and so far, uBlock Origin on Firefox works fine on YouTube directly.

      Take what you would’ve spent on YouTube premium at a more reasonable price and send that to the creators you follow.

  • capital@lemmy.world
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    4 days ago

    If history is any indication, they will complain and no significant number of them will cancel.

  • CosmoNova@lemmy.world
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    3 days ago

    Youtube doing what I told every Premium adversary they would logically do after dumping more and more ad space onto the site. And to make Premium look worth the price, they’ll continue to shove more ads in your face just before, you guessed it, doing another price hike. Rinse and repeat. Premium users are strong drivers of this enshittification so I will continue to call them out on it whenever they tell you to join the scam as well. I’ll stick to my ad blockers.

  • zlatiah@lemmy.world
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    3 days ago

    I sure hope their recent heavy prosecution of the Invidious project isn’t related

    • Zementid@feddit.nl
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      3 days ago

      Thanks for the Info. Tubular APK can be downloaded directly from Git and so far seems legit and performance. Very Nice! :]

  • SocialMediaRefugee@lemmy.world
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    3 days ago

    Streaming in general is approaching the old cable prices. Once you’ve subscribed to the fractured marketplace to find the shows you want you are spending far more than you expected.