Apple Vision Pro failed to sell out on launch day::Despite expectations, Apple has failed to sell out of its Vision Pro on launch day. This is despite estimates of day 1 availability being limited to between 60,000 and 80,000 units.

  • Cloudless ☼@feddit.uk
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    10 months ago

    What about “Apple has managed to supply enough units of Vision Pro on day one”?

    • gibmiser@lemmy.world
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      10 months ago

      That would work except knowing apple. Their plan was Probably to sell out by deliberately limiting supply.

      • aeronmelon@lemmy.world
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        10 months ago

        It is currently impossible to make more than 500,000 units per year due to their complexity. Less than that when you account for inevitable production defects.

        So for the foreseeable future, Apple will be consistently failing to keep up with demand. They could charge $10,000 per unit and still not be able to keep up.

        • ninboy@lemmy.sdf.org
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          10 months ago

          Well, this article says they are producing way less than that, selling it for way less than that, and they still had unsold inventory. I’m not sure from that how do you understand “and still not being able to keep up” when it literally says otherwise.

          • aeronmelon@lemmy.world
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            10 months ago

            The article is click bait, what did you expect?

            The displays and the chips that drive them cannot be produced in large quantities yet. Until that changes, there is an upper limit to the total number of units Apple can make.

            The initial stock of Vision Pros have been split between online preorders and in-store purchases on launch day. The online pre-orders are sold out. The rest will no doubt sell out on launch day.

            Sources: Daring Fireball, Relay.fm, Ming-Chi Kuo

  • XenGi@lemmy.chaos.berlin
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    10 months ago

    Cause No one wants to pay this much for a VR headset that doesn’t even run any games. Except for the usual fanboys that would buy everything from the fruit company.

    • CarbonIceDragon@pawb.social
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      10 months ago

      It doesn’t run games? What is it actually expected to be used for then, for the average consumer? The only things Ive really seen VR used for thus far are games or game-like social apps, and some commercial purposes like certain kinds of training. Since this looks like it’s been sold to individual consumers then, what are they expecting the use case to be?

        • fishpen0@lemmy.world
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          10 months ago

          Except ironically Netflix has announced they will not make an app for the Vision Pro

        • XenGi@lemmy.chaos.berlin
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          10 months ago

          I don’t wanna put a 3.5k $ headset on to look at photos. I can do that perfectly on my phone or laptop.

        • kratoz29@lemm.ee
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          10 months ago

          You got that impression? I got the impression that the best selling point of it was all about the excel sheets and do more efficiently your work with it (should I remark this is sarcasm?).

      • SinningStromgald@lemmy.world
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        10 months ago

        The Internet tells me it’s a good contender for enterprise as a similar headset that doesn’t need a computer to work costs about $5k+. So I guess the fact it’s being sold to consumers is just to ice the proverbial enterprise made money cake. And since so many major consumer apps are saying no to supporting the headset it’s gotta sell in the enterprise world or find a super niche of well to do hackers, given it’s cost, to keep it alive.

        The second hand market in a couple years will be very telling of how well it did and is doing.

      • FiveMacs@lemmy.ca
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        10 months ago

        You will do and use what apple tells you too. Don’t think, only do.

    • Rose56@lemmy.world
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      10 months ago

      Exactly and also its for different market, it’s not for an every day user.

    • QuarterSwede@lemmy.world
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      10 months ago

      It won’t even run all iPad apps since the developers of some major apps (Netflix, etc) have disabled that function. I don’t think anyone wants Apple to have as much control as they do for the iOS App Store. We also haven’t been shown a compelling reason to spend that much money on a new product and ecosystem when 99% of the computing we do is always with us. I love Apple products and I have zero interest in Vision Pro.

  • LazaroFilm@lemmy.world
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    10 months ago

    not selling out should be a good thing. It means they produced enough to match the demand. Selling out means they failed to estimate the demand or their supply chain failed.

  • paddirn@lemmy.world
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    10 months ago

    As a package designer, I’m intrigued by what might come from this headset, if I had $3500 of play money to throw around I’d probably buy one, but so far I haven’t really seen any slam dunk use-cases for this thing yet. I can imagine all sorts of awesome ideas for this thing, BUT biggest problems are going to be price and Apple itself with their walled garden mindset. The kind of apps you’ll get from it aren’t really going to be that great, given the current state of just regular old iOS apps right now, they all suck and most are designed for profit. Given the limited market for this thing, that could be good or bad, potentially all the greedy revenue-generating apps will stay away from it because there’s not as big a market, but potentially others might see all the whales that bought this thing and their deep pockets and realize they can shovel whatever crap onto this thing because there’s not that much to buy.

    • henfredemars@infosec.pub
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      10 months ago

      That’s one difference I noticed between my iPhone that I use for business and my main driver Android phone. The focus on maximizing profit feels so much stronger in the popular iOS apps. I’m sure this is subjective and it will depend on the applications you use, but wow is there a massive push to subscribe to everything in Apple world.

    • mojofrododojo@lemmy.world
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      10 months ago

      It’s bonkers.

      $3500 for the unit. AppleCare+ for Vision Pro Headset Costs $499. The Apple Developer Program annual fee is 99 USD and the Apple Developer Enterprise Program annual fee is 299 USD. And you’ll need an M2 - Developing for visionOS requires a Mac with Apple Silicon. Any devs using intel macs with real GPUs - those aren’t going to work. Add $700-2500 for a mac mini. Cheapest way out with least amount of storage on each device - $4800ish.

      All for the privilege of developing software for a platform that will only ever have a tiny install base. Later when the install base grows, do you think apple will be interested in lowering these costs? lol

    • spaduf@slrpnk.net
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      10 months ago

      Yeah pretty sure the only reason they “didn’t sell out” was because they moved the release window to accommodate the extra demand. For all intents and purposes, this product sold out.

  • Lemonparty@lemm.ee
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    10 months ago

    The apple watch also failed to sell well initially. Now just about everyone has one. I don’t own a single apple product, but the one thing Apple has going for it with new tech is that they invest in their ecosystem and don’t give up on products too quickly.

    • Lukewarm_Tea@lemm.ee
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      10 months ago

      The fact that they did a launch of a new product line without another keynote talk tells me they know it is not a consumer level device yet. We will likely see them hype up the gen 2/3 version once some killer app feature is developed or they release a more affordable tier. Like the Apple Watch was a bit unanchored until it leaned into the heath tech. You are right Apple doesn’t normally abandon product lines so hopefully they work through it and figure out a mass market appeal.

      • Lemonparty@lemm.ee
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        10 months ago

        The limited production numbers indicate that too. They’re essentially banking on using fanboys (no negative connotation here) to beta test and see what they gravitate towards, and where it shines. Then like the health stuff for the watch, they’ll capitalize on whatever the standout becomes and sort of cater development around it for mass appeal.

    • Æsc@lemmy.sdf.org
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      10 months ago

      Yeah, Apple stuff doesn’t usually get good enough for widespread use until the 3rd generation or so. That was true for Mac OS X, iPod, iPhone, et cetera.

      • Lemonparty@lemm.ee
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        10 months ago

        Same with Macbooks too. The first few iterations were kinda ass but around 2005-2007 they exploded in popularity. By the time I got to grad school nearly 50% of laptops in any given class were those white or black Macbooks.

        • Æsc@lemmy.sdf.org
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          10 months ago

          Definitely true for the iBooks before them. iMacs were hip and trendy transparent plastic colors but no one wanted that clamshell affront to aesthetics in their lap.

    • Rooki@lemmy.world
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      10 months ago

      “dont give up on products too quickly”? Whats with repairability or any iphone older than the newest iteration? They ditch any “real” support for it almost immediate after the next release.

      • Lemonparty@lemm.ee
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        10 months ago

        I’m not sure if using the longest running and best smelling smart phone line in existence as an example of a product apple gave up on top quickly is a good strategy there champ.

        • Rooki@lemmy.world
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          10 months ago

          Longest running? I see the iphone 14 already deprecated and abandoned by apple after the release of the iphone 15. Almost every year 1 new iphone because they ditched the old one. If you just pumping out “new” phones + you ditch the old ones and urge or even destroying “old” users products that use 1 or 2 generations older iphones or other products of the big apple because “they are not the most up to date ones” is not giving up on that product?

          • Lemonparty@lemm.ee
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            10 months ago

            Almost every new iPhone. The product line is the iPhone. The product in the like is the specific phone. Saying apple abandoned the iPhone is like saying chevy abandoned the Silverado, the longest running truck model in America, by releasing a new one every year. It’s literally the exact opposite of the point you’re trying (very very very badly) to argue.

  • rustydomino@lemmy.world
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    10 months ago

    Having worked with folks developing VR/AR tech for “Real Work” and not for the average consumer (for instance, medical education), I’ve seen what current VR/AR tech is like (it’s not great) and the developers I’ve worked with are super excited about Apple’s headset.

    • mojofrododojo@lemmy.world
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      10 months ago

      AR/VR dev here: the cost of the platform itself, and associated apple bullshit means I will never be targeting their platform. YMMV.

    • spaduf@slrpnk.net
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      10 months ago

      Pretty sure it’s because the title is wildly misleading. They moved the release window to accommodate additional demand. They absolutely sold out of what they had originally intended on manufacturing.

  • Mostly_Harmless@lemmy.world
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    10 months ago

    What??? Why won’t people pay for a $3500 device that might give you neck pain but allows you to browse the web, watch videos, or…um…browse the web for 2 hours at a time?

  • SulaymanF@lemmy.world
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    10 months ago

    Ship dates slipped to march on day 1, not sure why this wasn’t considered selling out.

  • rickdg@lemmy.world
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    10 months ago

    Apple needs to skip this asap and get to their version of xreal glasses.

    • spaduf@slrpnk.net
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      10 months ago

      From what I hear these are surprisingly close and some idiot is absolutely gonna try to drive in them. Given that I bet we’ll be there in just a couple of iterations