I’ve watched the keynote and read some stuff on the internet and I’ve found this video about a dude talking about the new update (I linked it here because if you didn’t see the keynote, this is probably enough)

Is it just me, or… does no one address that Apple does a Microsoft move by basically scanning everything on every machine and feeding this into their LLM?

  • bloodfart@lemmy.ml
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    2 months ago

    You can look at security failures as mistakes or conspiracies.

    It’s very easy to see the Microsoft failures as conspiracies the more you learn about them because Microsoft’s material interests are aligned with the failures. To steal someone’s turn of phrase: “Microsoft gives you a foot gun for free but charges for bulletproof shoes”.

    It’s very easy to see apples security failure as mistakes because the more you learn about them the more you see how apples material interests arent aligned with the failures. If I had to make a similar one liner, “apple sells you designer shoes with drop rated toe boxes. They might not be bulletproof, but you also don’t have a foot gun.”

  • macabrett[they/them]@lemmy.ml
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    2 months ago

    I think it’s because Apple has a “fandom”, whereas when’s the last time you heard someone being a weird fan of Microsoft outside of Xbox? It just doesn’t really exist. The people with Apple devices are often “fans” of Apple, not simply people who bought a product. I think it’s that simple.

  • arxdat@lemmy.ml
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    2 months ago

    Apple at least talks about privacy and security. Windows just dumped that shit right on you and is planning on storing in unencrypted databases… like, I would expect there to be enough brainpower at M$ to be able to write an application and then secure it… Just use Linux and when Ubuntu and Fedora decide they want to implement those features… OpenBSD it is :D

  • exanime@lemmy.today
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    2 months ago
    1. MS has a horrible track record on privacy or even caring about their customers; Apple, deservedly or not, has higher level of consumer’s trust

    2. MS brought out features too obviously ripe for abuse built in the most insecure way, lied about it and was quickly proven a liar. Apple says they built their AI in a secure way, their fans believe them and have not challenged

    3. Undoubtedly, there is still a huge Apple fanbase that would tell you Apple’s turds smell nice. So there’s a portion of that in the mix as well

  • lol_idk@lemmy.ml
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    2 months ago

    Mainly because Apple explained how it works and Microsoft just said we’re going to record everything you do

  • tiredofsametab@kbin.run
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    2 months ago

    Because I don’t use apple products and don’t keep up with the news? My work laptop is Mac, but that’s work’s problem (I hate that thing)

  • umbrella@lemmy.ml
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    2 months ago

    apple can get their consumers in a cult-like state it seems.

    their marketing and pr is scary good.

    • black0ut@pawb.social
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      2 months ago

      Someone said it before on the internet: Apple is not a tech company, Apple is a marketing company.

      • emogu@lemmy.world
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        2 months ago

        I mean if you want to dig into it, Apple is a company that makes most of its from money from selling tech. They spend a lot on highly effective advertising, but they pay actual advertising companies to do that. So I don’t think that qualifies them as an advertising company unless you’re just trying to be dismissive. You make your money from making and selling tech, you’re a tech company first.

        Google and Meta make the vast majority of their money by selling ads and selling user data to other advertising companies so they can create their own targeted ads. That by definition makes them ads companies more than tech companies.

        Microsoft sells mostly software/services to enterprise clients, they’re a B2B software company. Amazon too with AWS, etc. I read the other day that with how big NYT’s word games have gotten they’re more of a gaming company that also sells newspapers these days.

        Anyway, yeah you can call Apple an advertising company or a fashion company or whatever but the fact is they’re more of a tech company than most of the other companies you probably think of as tech companies. Apple-produced tech is regularly compared to the likes of Nvidia, Intel, and AMD. You can’t say the same for the other top “tech” companies.

  • Yggnar@lemmy.world
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    2 months ago

    If you’re already willing to put up with all the other bullshit Apple does, I don’t see why you’d care about them doing this.

  • nutsack@lemmy.world
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    2 months ago

    because Windows is a piece of shit that people in here are forced to use to play video games and Apple is just kind of doing its own thing being a piece of shit

  • Kronusdark@lemmy.world
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    2 months ago

    I think it all remains to be seen, Apple was very specific in their wording about privacy, probably BECAUSE they saw what happened to Microsoft. We didn’t see any live demos and I am still a bit skeptical that it will work that well.

    A key difference in how Apple is doing it though, is that it only exposes necessary data as context to an LLM request. Whereas Microsoft was capturing and training on everything.

    I don’t have an iPhone 14 so luckily I can’t test this day one, I will wait for reviews and security researchers to look it over.

    • CoggyMcFee@lemmy.world
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      2 months ago

      I think Apple’s emphasis on the privacy and security stuff would have happened anyway, because they’ve been positioning themselves as privacy focused for several years now.

  • SirEDCaLot@lemmy.today
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    2 months ago

    It’s a very simple answer Apple has guaranteed that your data will stay on your device and stay secure. This is generally trusted because Apple has a track record of keeping user data secure on the device or encrypted in the cloud even in ways Apple cannot access. Point is, when Apple says they are going to do this in a way that respects privacy, and they outline the technical details of how it will work, people trust that because there’s a track record.

    Microsoft has no such trust. They have a recent track record of being intrusive and using dark patterns to persuade users to give Microsoft their data, for example in Edge there have been new feature pop-ups that require data sharing with Microsoft and the two options are ‘got it’ and ‘settings’ so accepting requires one click and rejecting requires 4 going into the settings menu and changing a few things. Microsoft is also heavily pushing Copilot which is mostly cloud-based. Furthermore, Microsoft recently showed a system that would basically screenshot your computer at very regular intervals and store them in an insecure manner. Granted it was on the device, but the way they were going to be stored meant they could be stolen with two lines of code. And let’s not forget that Windows 11 cannot be set up without a Microsoft account, so to even use your computer you have to share your email address with Microsoft. In this and many other ways they just do not act like a company that respects privacy at all, they act like the typical big tech give us everything or we will make your life difficult type company that nobody trusts.

    • Rivalarrival@lemmy.today
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      2 months ago

      Apple has an overly authoritarian business model. They strictly control every aspect of their ecosystem.

      Apple long ago alienated the kind of people who would get upset about spying, LLMs. They either never entered the Apple ecosystem, or they left it decades ago.