No. The message does not stand at all.

Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster,[1][2] best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich’s Contract with America and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect, including use of the term death tax instead of estate tax, and climate change instead of global warming.

https://en.wikipedia.org/wiki/Frank_Luntz

This man is a propagandist. Do not use him as a source for anything. You might as well just listen to the Trump campaign if you’re going to listen to him.