Fundamentally what the alternative is, is to propose that you remain the sole owner of your privacy at the cost of sharing with advertisers that you have, say, 6 generic topics you’re interested in. Like motorsports. It, with the millions or billions of others looking. The ad tracking currently knows everything about everyone and then works out if motorsports is an effective ad for you individually based on their profile of you.

For me, I’m fine with the current system. For my family though, they’re just using phones and tablets with their default browser, blissfully unaware that there’s no privacy. Then their data gets leaked out.

I know it’s an extreme kind of case, but domestic abuse victims are always my thought when you think of a counter to “well I’ve got nothing to hide”. Those people if they’re unsure about privacy, will err on the side of caution. They stay trapped.

In conclusion, I’d rather move the needle forward for those who are at risk. Those who installing anti-tracking plugins would put at further risk. Where installing odd browsers make them a target. We can find perfection later. Make the Web safer now.

Plenty of people could justifiably take the opposite stance. But even just for my grandparents, they shouldn’t be tracked the way they are. They’re prime candidates for scams, and giving away privacy is one data leak away from a successful scam.

Kind of off topic to what you said I realise. :)

Right. And the proposed system doesn’t allow for that either, as I understand it. Instead, you show ads for baby clothes next to an article about how to burp your baby, and then learn how many people buy baby clothes via that article without knowing anything about the people reading that article.