It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Depends on the tech. Touch screens? Those can go fuck themselves. Adaptive cruise control? I love that shit. Any backlighting beyond what’s necessary to see knobs and buttons in otherwise total darkness? Fuck you! Any backlighting that’s any color other than red? EXTRA fuck you! Backup cam? Yeah those are good. Backup cam screen that becomes some obnoxiously bright LCD display for the radio? No, fuck that.
Random side thought: a strict Eco mode only-when-pushed button would be pretty amazing. Eco mode kinda already forces your to drive like a grandma, but at the cost of responsiveness. Responsiveness is important if something catches you off guard, so if I slam on the gas suddenly, I want my car to fucking book it, cuz that probably means I’m trying to dodge something. That said, more often than not, when I’m accelerating from a stop or getting up to speed on the freeway, there’s not really any urgency… but I tend to accelerate faster than necessary (waste gas) because my monkey brain likes the zoom-zoom. I want like… idk, the equivalent of a push-to-talk button on the steering wheel for embracing my inner grandma. I push it when I’m actively assessing that there’s no urgency; my speed of acceleration will make only seconds of difference in my overall trip; and no matter how hard I pump that gas peddle, the uses only the most optimal amount of gas to get me up to and maintain speed. Then I take an exit into some busy downtown bullshit where there’s shit coming at me from every direction, and I need to be able to jolt to dodge the giant metal projectile piloted by the monkey brain a few car lengths away from mine.
Basically keep the “Oh shit!” actions free of as many inputs as possible; demand a bit more from the thinky chunk of meat in my head shell only when everything else is relatively chill.
It’s more efficient to accelerate faster than it is to take a long time to get up to speed.
I would be against that, sure a button somewhere in a screen to turn eco mode on or off but not an on the fly thing.