I’m genuinely curious about peoples thoughts on this.
It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.
So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?
Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.
Now that’s a VERY clear brand change.
The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.
In that case Comcast is still the company name. Xfinity is just a branding of the consumer services division.
Sure it isn’t a perfect comparison, but the idea is the same.