I work in industrial construction on massive unionized projects with tradespeople coming from all over the US and Canada and I can tell you for an objective fact that the number of guys --it’s almost always guys, which should tell you something-- who drive giant lifted obnoxious trucks as their daily driver vs the number who actually really and truly need them on a regular basis is like 100 to 1.

But even if it were only 10 to 1, that means we have 10 times as many of these giant gas guzzling dangerous trucks out on the road.

The industry has done such a good job at selling these trucks as part of a self-image, that a lot of guys are incapable of admitting that the only reason they drive one is because they think it looks cool.