Becoming a recognized name that sticks in people’s heads is the biggest battle — this is usually the incumbent advantage: this was Manchin’s advantage over Paula Jean Swearengin; but it was also Cuomo’s advantage over Zohran Mamdani… and Cuomo lost. So there’s another way to make yourself known: being disruptive.
I loathe MAGA. They are assholes, but that’s how they took over. That’s what gets them covered in the news, they do constant theater saying asshole things. Literally everyone knows who Marjorie Taylor Greene is, whether they’re into politics or not. Many MAGA politicians nowadays you know first from the podcast circuit. Yes they have an ecosystem but that doesn’t mean we can’t do guerrilla campaigning. After all, Mamdani still won, right?
Now I’m not saying we need progressives to be assholes. But they should be more performative — loudmouths even: get up in people’s faces, speak confidently and provocatively into the camera, tell people your values without them asking. Do things that aren’t necessarily stunts, but that get labeled as stunts.
Mamdani has done a bunch of this stuff, from telling Cuomo how to spell his name, to his full day walking through Manhattan and interacting with people, to how easily he answers even the hardest questions — I mean, you probably already know how good he is at this stuff and how easy he makes it look, so it might be tempting to think you can’t replicate his success because of how uniquely talented he is, but let me give you another example:
Kat Abughazaleh (YouTuber and investigative journalist for Mother Jones and Media Matters, currently running for Congress) has done arguably even more with her campaign: she’s using campaign money for mutual aid (anyone can walk into their office and get free stuff except for ICE), feeding the homeless, Pride and Drag Queen Story Hour; she gave bigots the finger on camera and doubled down; she did a campaign event in a comedy club and turned it into a TED-style stand-up presentation about “General” Michael Flynn wanting to sell your blood. Her campaign slogan as a Democrat is “What if we didn’t suck”! She started in single digits and now she’s single digits away from first place. Watch her explain it though, to get a sense of the energy. (All the other stuff is on her channel too, I highly recommend the Flynn one btw!)
You have to get creative and work the outrage media space, it’s the only way. Get eyes on you and stand up for your values, loudly!
It’s not just policy, it’s energy.
Becoming a recognized name that sticks in people’s heads is the biggest battle — this is usually the incumbent advantage: this was Manchin’s advantage over Paula Jean Swearengin; but it was also Cuomo’s advantage over Zohran Mamdani… and Cuomo lost. So there’s another way to make yourself known: being disruptive.
I loathe MAGA. They are assholes, but that’s how they took over. That’s what gets them covered in the news, they do constant theater saying asshole things. Literally everyone knows who Marjorie Taylor Greene is, whether they’re into politics or not. Many MAGA politicians nowadays you know first from the podcast circuit. Yes they have an ecosystem but that doesn’t mean we can’t do guerrilla campaigning. After all, Mamdani still won, right?
Now I’m not saying we need progressives to be assholes. But they should be more performative — loudmouths even: get up in people’s faces, speak confidently and provocatively into the camera, tell people your values without them asking. Do things that aren’t necessarily stunts, but that get labeled as stunts.
Mamdani has done a bunch of this stuff, from telling Cuomo how to spell his name, to his full day walking through Manhattan and interacting with people, to how easily he answers even the hardest questions — I mean, you probably already know how good he is at this stuff and how easy he makes it look, so it might be tempting to think you can’t replicate his success because of how uniquely talented he is, but let me give you another example:
Kat Abughazaleh (YouTuber and investigative journalist for Mother Jones and Media Matters, currently running for Congress) has done arguably even more with her campaign: she’s using campaign money for mutual aid (anyone can walk into their office and get free stuff except for ICE), feeding the homeless, Pride and Drag Queen Story Hour; she gave bigots the finger on camera and doubled down; she did a campaign event in a comedy club and turned it into a TED-style stand-up presentation about “General” Michael Flynn wanting to sell your blood. Her campaign slogan as a Democrat is “What if we didn’t suck”! She started in single digits and now she’s single digits away from first place. Watch her explain it though, to get a sense of the energy. (All the other stuff is on her channel too, I highly recommend the Flynn one btw!)
You have to get creative and work the outrage media space, it’s the only way. Get eyes on you and stand up for your values, loudly!