Just by using the Subnautica name alone they have more than enough marketing. We’ve had quite a few excellent games from unknown developers with minimal marketing that have absolutely skyrocketed in popularity after launch due to how good they were, so I don’t think subnautica devs should have any problems either if their game ends up being good.
Early access sales ride on goodwill and they are probably expecting to ride that for a long time.
Just by using the Subnautica name alone they have more than enough marketing. We’ve had quite a few excellent games from unknown developers with minimal marketing that have absolutely skyrocketed in popularity after launch due to how good they were, so I don’t think subnautica devs should have any problems either if their game ends up being good.