Ads that hide the content, ads that hijack your navigation, unwanted ads that consume your bandwidth which may or may not be on a paid plan, ads that will slow down your device, increase battery usage, or plain crash the site you’re trying to see, all of these are just malware. There’s no excuse for malware.

For a time, adblockers had a provision to allow non intrusive ads. The mere idea is so dead that the option doesn’t even make sense anymore.