Although Walmart retreated from its diversity initiatives first, Target has been the focus of more concerted consumer boycotts. Organizers have said they viewed Target’s action as a greater betrayal because the company previously had held itself out as a champion of inclusion. In 2023, a customer backlash over the annual line of LGBTQ+ Pride merchandise Target carried also cut into sales.
And, as an individual, boycotts mean a meaningful decrease. We buy much less from Target, probably more than 90% less but there are a couple things we rely on, but can’t easily get elsewhere.
There is no ethical consumption under capitalism, so any reduction is meaningful.
– and difficult; things are so much more unaffordable and difficult to get when you won’t use amazon or walmart.