For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)
From my perspective that seems to be happening. I feel like there’s a rift between the websites I use for work and the ones I use on my own time. I realize that for most people on the internet, the big central platforms are the internet–I’m not trying to universalize my perspective.
It’s just that I remember when computers and the internet itself were niche and business was still barely aware of its potential, so this kind of feels familiar: You’ve got biz churning away in the mainstream, unaware of another culture that’s growing up, outside of their malls and parking lots.