Let’s assume the top executives of Reddit are worried about Lemmy.
Lemmy is taking away users and attention. The ressources that Reddit is desperately attempting to sell to advertisers.
In a meeting, Steve Huffman, Jen Wong, Drew Vollero and Jim Squires decide to spend $1 million dollars on a secret project called Cobra.
Their goal is simple : to destroy Lemmy. Apart from the top management, no Reddit employee is aware of project Cobra, because it must not leak in the media.
How could they actually sabotage Lemmy?
I mean, all they gotta do is make a rule stating that talking about any alternative platforms is against TOS, so probably just that, assuming they can actually enforce it.
Otherwise, all they’d probably need to do is co-opt one of the morbidly obese, chronically online, single digit IQ power mods on there. In other words, any mod on that platform will do. All that bootlicker has to do is ban any and all free speech about Lemmy, as long as it’s positive.