It’s mostly because people consume most content via apps and the web on smart phones now that have screens that are anywhere from 4.5" - 6.5" in size, and sadly more complex logos just don’t look that good when they’re squished into an area that’s a fraction of the total screen size. Where as in the past people might see a Pringles ad or anything related to Pringles on the TV, in a news paper, on a billboard etc which have way more space so the details are visible.
It is pretty unfortunate though, it’s the same reason the Firefox logo (and like everything else lol) was made minimalistic. I miss the old Firefox logo, I didn’t use Firefox in 2005-2009 but that one is definitely my favourite, the 2009-2013 one is nice too though which is when I first started using FF I think. Compared to today’s logo even the 2013-2017 one is great though
It’s mostly because people consume most content via apps and the web on smart phones now that have screens that are anywhere from 4.5" - 6.5" in size, and sadly more complex logos just don’t look that good when they’re squished into an area that’s a fraction of the total screen size. Where as in the past people might see a Pringles ad or anything related to Pringles on the TV, in a news paper, on a billboard etc which have way more space so the details are visible.
It is pretty unfortunate though, it’s the same reason the Firefox logo (and like everything else lol) was made minimalistic. I miss the old Firefox logo, I didn’t use Firefox in 2005-2009 but that one is definitely my favourite, the 2009-2013 one is nice too though which is when I first started using FF I think. Compared to today’s logo even the 2013-2017 one is great though