In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
I think ads are super effective for some demographics. Children are probably the best target market. Teenagers, particularly those who seek external validation or align to external norms are a sweet spot. Old guys like me? No effect whatsoever.
Brand recognition is important. I have heard for many ads they don’t care if you pay attention so long as you hear/see it briefly, because you will be more likely to pick their product later when it’s the name you recognise even (especially) if you don’t remember why you know it.
so osmosis? kinda like the consensus people form from being on the internetverse - not knowing just where they picked a fact or perspective up from, but touting it as an obvious fact or perspective that everyone has
We sometimes play a game around here where we’ll turn off the volume during a commercial and try to guess what they’re advertising. It’s harder than you might imagine for unfamiliar ads.