In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In 2020 Freakonomics did a dive into the effectiveness of adverts. Link below (transcripts too). There are sources listed and such. My tl;dr based on memory is that ads in general are not very cost effective for most companies. Ads are very cost effective for companies that sell ads though.
so just like crypto & AI: a ponzo scheme