In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

  • Fleur_@aussie.zone
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    11 hours ago

    Yeah this is advertising. It’s very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.

    • BCsven@lemmy.ca
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      8 hours ago

      That’s branding.

      Advertising would be “best pumpkin pie filling, everyone’s choice” on the label. Also if you go to their no frills store its all this.

      • Fleur_@aussie.zone
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        7 hours ago

        Right so companies put branding on their products to… not advertise themselves to consumers?

        • BCsven@lemmy.ca
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          5 hours ago

          I go by this definition. Marketing is branding and advertisements.

          The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.