W3C is rolling out a new logo, following W3C’s formation in 2023 as a non-profit, public-interest organization, and the recent release of strategic objectives to support W3C’s roadmap.
I like the old one because I like the W3C, but when you see it you do get the impression that they were important in 1995 and probably haven’t done anything since.
No amount of trying has led to me seeing a w in that logo. Their design statement in the linked article specifically calls out that the logo is intentionally abstract.
I preferred the old one. Think it was clearer what it referred to for people not familiar with the logo.
this is slightly vertically overstretched
actual logo: https://commons.wikimedia.org/wiki/File:W3C®_Icon.svg
I like the old one because I like the W3C, but when you see it you do get the impression that they were important in 1995 and probably haven’t done anything since.
I’m with you. I don’t love the new one, but it’s an improvement.
Yep. “Abstract” is not what you want for brand iconography.
I disagree that the new one is too abstract. The w³ part is pretty pronounced, and then there’s design elements that reminds me of surfing.
No amount of trying has led to me seeing a w in that logo. Their design statement in the linked article specifically calls out that the logo is intentionally abstract.
I guess human perception is very subjective. To me the W3 is very obvious, but I have a hard time seeing a penis.
i can definitely see the 3 and also have a hard time seeing a penis, but whether i’ll see the w depends on the time of day
I agree, though Nike would not