Got some gruyere at the store. Never had it. I love cheese. Opened it up and got punched by a strong funk. Was excited for strong flavor. Tried it and it was nothing like the smell. It’s mild. Good, but not at all what I expected based on the smell. It’s somewhere between parmesan and mozzarella. I like it but the difference between opening package and tasting was weird.
Thanks for this great answer! I was thinking about swiss-style (like with the holes) and didn’t even consider that some cheese might be imported from actual Switzerland!