In 2021, Hara partnered with Xiaomi, designing a new logo for the company, which was unveiled on 31 March 2021. Hara and his company converted the previous square logo into a combination of a square and a circle. He earned $300,000 from the project.
Reconsidering my life choices right now…
Looks like he just saw an Android icon pack around the same time default icon style was shifting towards that same look. And just turned it in with a fancy story about how he “played with many shapes” (then show some quickly drawn or even some he did try) “before it just hit me” vibe. I wonder how many in-house employees might have come up with the same and just overlooked.
I have no doubt creating the design was much less intensive than his rambling story, but the company spent the money on him specifically and I’m sure they expected the rambling story.
That’s why I hate this part of art culture, the fakeness of it all. The obvious fakeness that people clap for because they think it makes them look more intelligent by nodding along.
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