Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus. Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.” One user claims that they were “flooded with ads” after downgrading back to Alexa.


Forced upgrades (or downgrades) really are the worst. Same for opt-out services instead of opt-in. Give choice back to the customer goddammit!
Enshitification is running its natural course. The best opt-out is removing the subscription. Why pay for tv.
Likely only ever happens if a critical number of people stop being customers there.