Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus. Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.” One user claims that they were “flooded with ads” after downgrading back to Alexa.


Not surprising. I had to remove my credit card information from Amazon because I kept getting automatically signed up for Prime without my consent.
There a class action lawsuit with a payout. Should be automatic, I hope.