The ‘not being a third place’ thing is particularly insane to me.
Once upon a time, I considered getting a job as what Starbucks calls something like a market/cultural data analyst.
Basically, if they’re going to expand into a new market, well they have people pour over qualitative and quantitative data about how coffee culture works in that new region or area, what kinds of drinks and foods they should offer, what the store layout should be, where it should be, etc, they send people to go actually get that data if they don’t have it.
A sort of corporate missionary, basically.
… This kind of thing was their whole magic secret sauce as to how they expanded largely very quickly and successfully.
They basically operated their own half-baked intelligence agency, before ‘Big Data’ was even a term, and it allowed them to sort of custom tailor their locations and menus.
Then they basically threw all of that out the window and turned into a fast food restaurant.
They literally sold out, abandoned their initial strategies that made them compelling, and homogenized into yet another drive-through that still has floor space for weirdos who enjoy sitting down in not a car, for some reason.
… its genuienly baffling to me, untill I think about how its not supposed to make sense, its supposed to make cents, make line go up as much as possible, as fast as possible, as long term unsustainable as possible, because we are ruled by corporate pedophiles who hate us and want us to die.
The ‘not being a third place’ thing is particularly insane to me.
Once upon a time, I considered getting a job as what Starbucks calls something like a market/cultural data analyst.
Basically, if they’re going to expand into a new market, well they have people pour over qualitative and quantitative data about how coffee culture works in that new region or area, what kinds of drinks and foods they should offer, what the store layout should be, where it should be, etc, they send people to go actually get that data if they don’t have it.
A sort of corporate missionary, basically.
… This kind of thing was their whole magic secret sauce as to how they expanded largely very quickly and successfully.
They basically operated their own half-baked intelligence agency, before ‘Big Data’ was even a term, and it allowed them to sort of custom tailor their locations and menus.
Then they basically threw all of that out the window and turned into a fast food restaurant.
They literally sold out, abandoned their initial strategies that made them compelling, and homogenized into yet another drive-through that still has floor space for weirdos who enjoy sitting down in not a car, for some reason.
… its genuienly baffling to me, untill I think about how its not supposed to make sense, its supposed to make cents, make line go up as much as possible, as fast as possible, as long term unsustainable as possible, because we are ruled by corporate pedophiles who hate us and want us to die.