According to Statcounter, Windows 11 held a 55.18% market share in October 2025. That share dropped to 53.7% in November and dropped again in December. Now, Windows 11 holds a 50.73% market share.
https://gs.statcounter.com/os-version-market-share/windows/desktop/worldwide
Many are rollback to Windows 10, but Linux is increasing as well.
https://gs.statcounter.com/os-market-share/desktop/worldwide
The reason why Windows is pushy is because the average user needs it to be.
Updates would never get installed, unless Microsoft forces them to.
They would lose their files, unless Microsoft pushes OneDrive.
And all of them would blame Microsoft for their own ineptitude.
It is easy for techy people to keep their computer functioning properly. But Windows isn’t just used by those people.
I don’t trust Microsoft’s motivations, but these are all important considerations you bring up.
The lowest step of pushiness is a tray icon. Cinnamon did(does?) it like this. You have an exclamation point in the tray if you have updates available, otherwise it’s a green check mark on a shield. I thought this was an elegantly simple and effective solution though, as you point out, easy to ignore.
On the other end of the spectrum, Microsoft have gone to the extreme: you will upgrade, you have limited options to defer, you will backup to our cloud. Updates show up and you get to be surprised every upgrade cycle when something that was formerly working is broken.
I will always opt for freedom for myself and others, but I imagine a middle ground that holds the hands of non-technical users would look something like the warning when you access about:config in Firefox.
Ultimately, on a normie-focused OS it may even be useful to provide the user with information about backups and let them choose. "Having a backup reduces your likelihood of losing your cat memes by %. By confirming below you acknowledge that cloud backup will not be set up. To avoid data loss, please follow the 3-2-1 backup methodology (link).
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I like that Linux isn’t designed for the lowest common denominator. Windows frustrated me as much with the stuff that was designed for the stupid as the stuff that was designed to make them money, just the second one ended up dominating in the end. But I remember the earlier frustrations often having the thought “I bet they just changed this to reduce support calls from people who don’t know wtf they are doing”.
I would say that it’s as simple as adding a prompt during initial user setup with check boxes. Would you like windows to handle XYZ for you? Instead of assuming all users just want to use their computers to become influencers and forcing frustrating problems onto everyone.
It may have started out with “hey we are doing this for your own good” to now it’s “how can we exploit ignorance and data mine our users and put ads on the desktop?”
There are alternatives, you can see the alternatives on display in various Linux distros, and hell, even Mac OS. The thing is that with Windows Microsoft doesn’t want you to think of an alternative.
It’s simply not true that the only way to do computing is to force everyone to use your trashy software or be nagged about it during every upgrade.
They are only doing this because they have the average user by the balls. Hopefully, Linux continues to get better and then that won’t be the case anymore either.
You’re giving Microsoft too much credit. The market in general doesn’t want you to think of an alternative.