I’m choosing devices based on how good they work with zha and HA and usually have to browse a bit before settling for something. If they manage to implement this properly, I’m all here for it.
Maybe they should talk to the zigbee device compatibility repository people (or maybe they already have).
Yeah, good point. The “app setup” is built into android and iOS as far as I can tell (generating matter credentials, etc.). Better than 3rd party IMHO but not ideal, and a nonstarter for a lot of folks. Hopefully HA will come out with their own onboarding process at some point.