TIL that in 1952 Adidas bought the rights to the "three stripes" from a Finnish sportswear manufacturer called Karhu for two bottles of whiskey and the equivalent of €1,600.

Perspectivist@feddit.uk · edit-2 2 days ago

TIL that in 1952 Adidas bought the rights to the "three stripes" from a Finnish sportswear manufacturer called Karhu for two bottles of whiskey and the equivalent of €1,600.

dogslayeggs@lemmy.world · 2 days ago

Yes, but did the three stripes make themselves iconic, or did the innovative business strategies of the brothers make the brand iconic? Would any logo have become iconic just for being associated with the company whose shoes were worn by Jesse Owens?