DNC’s Local Listeners initiative will target one million ‘infrequent’ voters in battleground districts

Democrats are launching an aggressive campaign to win back voters they lost, not to Donald Trump, but to the proverbial “couch,” as they look to regain support ahead of the 2026 midterm elections.

On Wednesday, the Democratic National Committee (DNC) rolled out a new initiative called Local Listeners with the goal of targeting over one million “infrequent” voters in key battleground districts. Seeking to build on the party’s string of off-year election victories, which extended into 2026 with an upset in Texas last weekend, the DNC is betting that early, localized outreach will be crucial in winning back these voters’ trust – and their ballots – this time around.

“If we want to keep earning back the trust and support of voters, we have to listen to them,” DNC chair Ken Martin said in a statement, shared in advance with the Guardian. “This program modernizes the way we are talking to and hearing from the voters that we need to win elections now and for years to come. The Democratic Party is done with waiting until the last minute to engage voters – these conversations need to happen early and often.”