I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
Nah… They think they know.
I can confirm this to at least some degree. Part of my job involves marketing and this unfortunately requires at least some minimum peripheral contact with professional marketing people.
They’re idiots, at least on the creative side. They live in a bubble of their own making and are among the worst people on Earth for predicting how regular people think, interact with products or websites, or make decisions.
However, they also get piles and piles of cash shoveled in their direction by executive types who are also idiots, in the vain hope of an ROI that is legendarily fuzzy and also extremely easy to fudge. Thus, the machine churns on.
Yeah. They are parasites. There are so many functions like that, that must circle jerk with other useless functions, so they can justify each other existence.