When I say to a client “this is a particularly complex area” it means they gonna pay.
Apple and Mac come to mind.
Financing available
Curated
One of a kind
Invitation only
“Contact us for pricing.”
If you have to ask, you can’t afford it
French words outside France.
Premium.
I always see premium nowadays as “not the absolute bottom of the barrel”
-
Premium hotel room: not the cupboard in the basement with a single mattress and a broken TV but the next one up. No view or anything though unless you upgrade to a deluxe or higher
-
Premium economy seat on a flight: basically cattle class but with one inch extra leg room and fake leather seat cushions. Still can’t lie down or access better loos like in business or first class
-
Premium spirits: supermarket own-brand spirits but in a glass bottle rather than the super cheap shit they sell in plastic bottles
Etc…
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Market price
Executive
Boutique. Designer. Choice. Select. Prime
3 of those are grades of steak
A5 wagyu jeans
And none are the top grade either.
Correct 🤣
Select, bespoke, artisanal, reserve
Swank Bougie Highbrow
R-r-r-r-r-itzy!
Enterprise
enterprise-grade
Galaxy class
Organic
