Nothing to see here, folks.

Gallup, the public opinion polling agency, will stop tracking presidential approval ratings after almost nine decades, a spokesperson confirmed.

As Donald Trump continues to closely scrutinize polling of his popularity, and publicly lambast media companies that report on unfavorable numbers, Gallup insisted its decision was “solely based on Gallup’s research goals and priorities”.

The company said on Wednesday that it would stop measuring the favorability rating of individual political figures, which “reflects an evolution in how Gallup focuses its public research and thought leadership”, after 88 years.

“Our commitment is to long-term, methodologically sound research on issues and conditions that shape people’s lives,” a spokesperson for the agency told multiple media outlets. “That work will continue through the Gallup Poll Social Series, the Gallup Quarterly Business Review, the World Poll, and our portfolio of US and global research.”