Kristi Noem riled up White House officials by referring to meetings she led at the Department of Homeland Security as “cabinet meetings,” according to a report.

Noem, dubbed “Ice Barbie” for her love of cosplaying in uniform roles, seemed to be playing presidential dress-up by referring to internal DHS meetings with subagency heads by the same name as high-level gatherings between the commander-in-chief and top Cabinet officials.

Donald Trump’s aides viewed Noem’s labeling of her DHS get-togethers as meetings of her “cabinet” as a troubling sign that the homeland security secretary was more focused on her own presidential ambitions than on advancing the administration’s message, sources told The Wall Street Journal.

Trump was also reportedly “annoyed” after Noem set aside $200 million from the department’s budget to fund an ad campaign—in which she herself starred—warning immigrants in the country illegally to “leave now.”

The president asked White House staff where Noem had secured the funding for the ads, with insiders telling the Journal they believed the campaign was another signal she was laying the groundwork for a future presidential run.

  • LifeInMultipleChoice@lemmy.world
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    5 hours ago

    I believe she had her past campaign staff create a company and gave them the money, with no oversight or review that I know of that she didn’t just give hundreds of millions of U.S. taxpayers money to her friends for no where near that amount of work.

    • MartianHills@lemmy.world
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      4 hours ago

      Yep. “Safe America Media, LLC” was incorporated in Delaware on February 6th, 2025. Received a $143 million-dollar, expedited, emergency DHS contract on February 13th, 2025.

      Delaware doesn’t require LLCs to list principal agents, so there’s no telling who is receiving this money without a court subpoena. Probably why she’s on the outs with Trump because he didn’t get to wet his beak.