The term Zionist will be treated as hate speech, a policy articulated by the newly appointed CEO, Adam Presser, while allowing its continued use in political contexts or self-identification.

In a year-old video by the World Jewish Congress (WJC) that recently resurfaced on social media, Presser outlines how the platform classifies the term Zionist within its moderation framework, saying, “We made a change to designate the use of the term Zionist as a proxy for a protected attribute as hate speech.”

He specified that use of the term Zionist in a positive context, such as identifying as a “proud Zionist,” remains permitted, but that using it as a “dirty name” will be classified as hate speech and subject to censorship.

He goes on to describe enforcement levels and outside coordination, saying that “we tripled the amount of accounts that we were banning for hateful activity,” adding that “over two dozen Jewish organizations” are “constantly feeding us intelligence and information when they spot violative trends.”

Presser further frames the push for political censorship as an open-ended process, saying “There’s no finish line to moderating hate speech, identifying hateful trends, trying to keep the platform safe.”

He concluded, “There’s no such thing as an endgame.”