Rock structure which served as backdrop to countless proposals disappears into the Adriatic after storm
The famous arch of the sea stacks at Sant’Andrea in Melendugno, Puglia, Italy, popularly known as Lovers’ Arch, collapsed on Valentine’s Day after strong storm surges and heavy rain swept across southern Italy.
The rocky arch, one of the best-known natural landmarks on the Adriatic coast, got its name as it served as a backdrop for wedding proposals, selfies and postcards, and was one of the most recognisable symbols of the Salento, one of Italy’s most heavily visited tourist areas.
“It is a devastating blow to the heart,” said Melendugno’s mayor, Maurizio Cisternino. “One of the most famous tourist features of our coastline and of the whole of Italy has disappeared.”
There isn’t a notable holiday that corps won’t try to cash in on in one way or another IMO. KFC for Xmas in Japan immediately springs to mind as just one of many.
True. But there’s a difference.
While hallmark certainly didn’t create the holiday, a large part of how we celebrate it today was shaped by hallmark and other companies using it to drum up business.