It’s all about the marketing and nothing about the technology or company.
I opened google for the first time in months (years?) to check out the results for “best private browser”. Predictably, the AI overview confidently responds as follows:
The best private browsers in 2026 for enhancing online anonymity and blocking trackers are Tor Browser, Brave, and Mullvad Browser. For maximum privacy with high security, Tor is top, while Brave is best for daily, fast browsing. Mullvad is ideal for anti-fingerprinting, and LibreWolf offers excellent privacy for Firefox users.
I would be very surprised if Brave did not at least at some point sponsor content to position itself as privacy oriented. This hidden advertisement then bleeds into both AI and human armchair experts with no deeper understanding of the tech they’re commenting on. And so the myth that Brave has good privacy becomes self-enforcing.
Oh don’t read this as me defending Brave, I don’t think that’s a good browser to use.
I just mean that using deceptive means to promote a product (including botted comments and other shady tactics) is standard practice by now for any company trying to sell a product.
I can’t speak to any of Brave’s qualities because I don’t use it and wouldn’t recommend it to anyone. The fact that they’re using marketing tactics like this kind of goes against the good guy persona that they’re trying to present and that’s enough to turn me off of their products.
Because it has ad blockers built in, has Tor built in, blocks trackers by default, and is very upfront and open about how they use your data if you choose to let them. A big part of what this article misses is that the feature is opt-in. It is turned off by default. Some people are weird and want personalized ads, in which case this feature is a hell of a lot more secure than other browsers who have to opt-out of tracking and don’t give a shit about your PII.
I never understood why so many “privacy focused” lists mark them as the top browser choice. Their company track record seems spotty at best.
Because those lists are usually just ads themselves.
It’s all about the marketing and nothing about the technology or company.
I opened google for the first time in months (years?) to check out the results for “best private browser”. Predictably, the AI overview confidently responds as follows:
I would be very surprised if Brave did not at least at some point sponsor content to position itself as privacy oriented. This hidden advertisement then bleeds into both AI and human armchair experts with no deeper understanding of the tech they’re commenting on. And so the myth that Brave has good privacy becomes self-enforcing.
Yeah, this is standard SEO that all companies have been doing since people figured out how to game Google’s PageRank algorithm.
The only thing new is the AI who’s search strategy is ‘summarize the top n results’
privacytests.org is run by a chief Brave engineer.
Good luck figuring that out based on their website.
Oh don’t read this as me defending Brave, I don’t think that’s a good browser to use.
I just mean that using deceptive means to promote a product (including botted comments and other shady tactics) is standard practice by now for any company trying to sell a product.
I can’t speak to any of Brave’s qualities because I don’t use it and wouldn’t recommend it to anyone. The fact that they’re using marketing tactics like this kind of goes against the good guy persona that they’re trying to present and that’s enough to turn me off of their products.
Because it has ad blockers built in, has Tor built in, blocks trackers by default, and is very upfront and open about how they use your data if you choose to let them. A big part of what this article misses is that the feature is opt-in. It is turned off by default. Some people are weird and want personalized ads, in which case this feature is a hell of a lot more secure than other browsers who have to opt-out of tracking and don’t give a shit about your PII.