If you’re anything like my parents, you probably wouldn’t even understand most of the content that floods my social media, no matter how hard I try to avoid it.
Here’s a recent example from Instagram: “Do y’all females ever tell ur homegirls ‘Sis chill you letting too many dudes hit?’” Essentially, that means: “Women – do you ever tell your girlfriends that they’re whores and need to stop letting so many guys fuck them?” The reel, posted by a 19-year-old man, appeared on my Instagram feed without me wanting to see it, or ever interacting with any other similar content. The comments that followed were pure misogyny. “Women see body count as a leaderboard and they try to outdo each other,” was one of them. Translation: all women are competitively promiscuous.
Consider the use of the word “female” in these posts. It is not a neutral term here, it is a term of abuse. It’s used by teenage boys to degrade us and equate us to animals. Boys are never described as “males”, but girls are always “females” – the equivalent of sows or calves, creatures that are less than human. We’re also “thots” (whores), “community pussy” and “bops”. “Bop” stands for “been over passed” and is a derogatory term used by boys to refer to a girl they’ve decided has been “passed around” or had too much sex. Sexual equality has ceased to exist online. It’s absolutely fine for boys to have sex, but when girls do, they are called worthless and referred to as objects. “When community pussy tries to insult me, I just want to beat that bitch up.” That’s a message I saw on TikTok.
I’m a 15-year-old schoolgirl and like most teenagers I spend a fair portion of my spare time on social media, often scrolling through short-form videos on apps such as Instagram or TikTok. All of my friends use those apps, and many spend multiple hours a day on them. I actively try to avoid online misogyny, but I am met with it incessantly whenever I open my mainstream social media apps. It only takes a few minutes before there’s subtle or overt misogyny, such as comment sections on a girl’s post filled with remarks about her body, videos made by men or boys captioned with a degrading joke, and even topics such as domestic violence or rape, trivialised and laughed about.
It’s called the Social Graph. Platforms that implement a social graph are social media.
The fact that people don’t know this basic, fundamental mechanism is problem. Even the technologically inclined haven’t been able to make this simple distinction.
People thinking “social media” means a place for people to be social. That’s not it. Social media is specifically platform that implement the social graph and/or similar types of algorithms that are designed to manipulate sociological relationships.
Traditional message boards are not social media because there is no algorithm. In the past reddit wasn’t social media because it technically did not have a social graph. It was a simple aggregrator with comment sections. That alone does not make social media. reddit does have a social graph now.
This definition of social media is new to me as well, thanks for sharing it. This sort of clarifies a term I really dislike, and which you’ve used: “the algorithm”. It’s always seemed a little murky to me which algorithms it refers to. It’s like saying “don’t eat food with chemicals in it”.
Lemmy does have “an algorithm”, it’s just a relatively simple one based on communities one is subscribed to plus some vote/comment data for the various sort orderings.
Lemmy also absolutely implements a social graph – the data about who has interacted with who is all stored by the system. It’s not explicitly stored as a graph structure, but then we’re arguing database schemas.
As I understand it, however, you’re saying “social media” arises when the “social graph” data structure is used as an input to “the algorithm”. That seems like a pretty robust definition to me.
One bit of pedantry: user blocks on Lemmy are, by a general definition, a form of social graph, and they do affect what content people see. So Lemmy could technically qualify as social media by the definition I’ve written here. I’m not sure what a more precise definition could be that avoids this technicality.
Hey thank you for the term drop! I haven’t heard of “social graph” and it falls into my “feelings” of what social media has been for me(or what I hate about it(algorithms)). I am definitely a “one in ten thousand” today for this.