The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.


Jesus Christ. I don’t trust any syrupy cheerful, fake happy, overly polite, “I’m sooo sooorry you had the slightest inconvenience” type customer service. No, I’ve done that job. You know you don’t give a shit. I know you don’t give a shit. You know I know you don’t give a shit. We both know you can barely afford to live. The world is spiraling. Pretending otherwise is insufferable. Just be honest and give it to me jaded, bitter, and cynical like we both deserve.