"Precision fermentation involves inserting a DNA sequence into microbes to teach them to produce specific molecules when fermented – in The Every Co’s case, these include proteins conventionally found in chicken eggs.

The company’s OvoPro ingredient can replace egg whites’ functionality in a range of applications, and OvoBoost is a highly soluble, taste- and texture-neutral protein equivalent to glycoprotein. In addition, it has developed an animal-free pepsin that acts as a digestive protein. Each has been approved for sale by the US Food and Drug Administration."

  • Wander@sh.itjust.worksOP
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    7 days ago

    I was wondering that myself.

    Maybe it’s not digital tech so people don’t care? Maybe they think it’s an add.

    I was just surprised/ happy it is a commercial reality.

    • arnitbier@sh.itjust.works
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      5 days ago

      Seriously? I just did then came to read comments, and now I’m upvoting it cause of the discussion right here

      Its probably getting downvotes, because there’s is NO fucking way it can be ‘animal free’ and ‘egg white protein’ and so it seems intentionally insulting to the general intellect.

      If its a legit ad its no good, if its dishonest advertisement is no better, if shitpost, then its got fuck vegan vibes which isn’t generally well regarded with an abundance of upvotes

      With the context of the process its totaly pure, just a wholesome self marketing looking post

      Without context, its absolute worthlessness, worth even less then no post at all, downvotes ensue.

      Its a geopolitical shitfest incarnate

      Its a good fucking day to be alive today.

      I live for this, this shit right here.