Considering that the actors couldn’t do the usual marketing tours due to the strike so there’s a lot of average Marvel fans who didn’t know it was out, I’m not surprised Opening Weekend wasn’t amazing. It’s had a better opening than most movies this year except heavily marketed block busters so I don’t think this is really an overall bad sign for this film. Unlike Eternals, I think this is going to build audience over it’s first couple of weeks. Saw a lot more people talking about it on social media than anything since Barbie/Oppenheimer.
Considering that the actors couldn’t do the usual marketing tours due to the strike so there’s a lot of average Marvel fans who didn’t know it was out, I’m not surprised Opening Weekend wasn’t amazing. It’s had a better opening than most movies this year except heavily marketed block busters so I don’t think this is really an overall bad sign for this film. Unlike Eternals, I think this is going to build audience over it’s first couple of weeks. Saw a lot more people talking about it on social media than anything since Barbie/Oppenheimer.