I’ve noticed a trend (among TT games and other product categories), of established companies using Kickstarter. Mostly I think they use it as a hype machine/pre-order system, but that doesn’t quite feel like the ethos behind Kickstarter. Full disclosure, I have backed some of these myself!
A few examples (some are on Kickstarter-adjacent sites)
Not a fan at all.
I forget the details, but one established company who I foolishly backed on Kickstarter used the stretch goals to offload some old stock on us backers.