Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
Sending a notification that a renewal is coming up? Impossible, will cost a fortune.
Sending mountains of junk mail offering bundles and limited time offers? Clearly much cheaper and easier.
Also, think of the labor costs, retraining the call center staff to not spend hours trying to talk people out of canceling and instead just having them hit a button. Why, that’s got to force a price hike.