Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.

Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call.

  • Shrek@lemmy.ml
    link
    fedilink
    arrow-up
    3
    ·
    1 year ago

    Maybe they should focus on what their user base wants instead trying to be TikTok or whatever is hot this week.