Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Why?
Because of the technical skill required for pirating and the tech industry being mostly men currently.
My wife set up an ARR stack, because she didn’t like downloading individual episodes. It’s not that hard.
The point is that your wife is in the minority. The vast majority of people wouldn’t consider torrenting, let alone *arrs. People with a greater willingness to tinker and learn technical stuff are the ones who’ll consider it, and that group is overwhelmingly composed of men as of right now.
I’m seeing 3:1 male female from this source, but I figure data collection on torrent users is tricky: https://marketsplash.com/torrent-statistics/
Anecdotally, that makes sense. If you were to look at piracy overall, however, I wouldn’t be surprised if that ratio was closer to 50/50.
Result of gender stereotypes affecting the behaviour of female and male children, so male children grow up to be more encouraged to use technology and engage in risk taking behaviour.
Also inclination to risk taking behaviour is much higher in biological men than biological women, which would also give a potential reason why this advertisment works on women but not on men.
The word cis or cisgender is right there my friend. Trans people are still biological, after all.