When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you.
In the article, the owner using it says he only decreases price while you shop, since having increases during shopping would push customers away, and he’s absolutely right it would. So price increases would only happen overnight/closed hours. The owner talks about competing his low prices with competitors so it can be a race to the bottom. But I doubt most companies would use the pricing this way, most likely there will be surge pricing during weekends and after work.
In the article, the owner using it says he only decreases price while you shop, since having increases during shopping would push customers away, and he’s absolutely right it would. So price increases would only happen overnight/closed hours. The owner talks about competing his low prices with competitors so it can be a race to the bottom. But I doubt most companies would use the pricing this way, most likely there will be surge pricing during weekends and after work.