Consumers tend to spend about 10% more when they adopt mobile contactless payment methods, according to research from Assistant Professor Yuqian Xu at UNC-Chapel Hill.
I expected this to be compared to cash payments but it’s compared to debit/credit card payment methods as well.
I often feel like it’s easier to spend cash because it doesn’t feel like real money if I don’t see my bank account go down, lol.
I expected this to be compared to cash payments but it’s compared to debit/credit card payment methods as well. I often feel like it’s easier to spend cash because it doesn’t feel like real money if I don’t see my bank account go down, lol.