I don’t think Stephen Colbert was being serious when he said that quote. Mind you, all the quote sites that cite him saying that do not provide the source. Based on his persona from The Colbert Report, I imagine this was part of a joke, especially given the names he called out.
How many employees does Intel have!? We have a free coffee program that I manage at my work and it works out to $35k USD per year. Granted we only have about 1200 employees, but scale it up to 120,000 and it’s still 3.5mil.