

Ya… I just lose any remaining faith/hope after seeing this kind of statistics. How is it possible, after all that has been happening under the Trump name, to still think that the country is “ok”.
I am in the EU, but we have Trump apologists here as well. And every time I try to get some sense into them, I just find out that that is not possible. They just live in a completely different reality. Their brain is not receptive to facts and truth and any sort of empathy. They are highly emotional people, and their emotion is hate. They hate all groups of people that are not them. They are homophobic, they are transphobic, they are sexist, they are racist and they are xenophobic. They have no principles other than hate. They are not coherent in their beliefs, only hate. They are tribal.
I just don’t see a way forward. I think we have to go without them. Maybe some of them, the ones that are not quite yet lost, can be reasoned with. Maybe the way to get them to change is to show them that their personal lives would improve under a leftist government. But convincing them of that is just so hard to do. You have to turn off their hate, which I have not been able to do it yet.

I found the link to be very poor in details. The study itself is available here: https://www.journals.uchicago.edu/doi/10.1086/735630. It seems to be behind a paywall though. If someone has the pdf/link to a non paywall, please provide it.
The most important paragraphs from the link OP provided are these:
Perhaps a good framework for this sort of rhetoric is Marshall’s Non-Violent Communication (NVC).